# Picmal

> Picmal is a native macOS application for batch converting and compressing images, videos, and audio files. It processes files entirely offline for privacy, supports drag-and-drop workflows, and integrates with Finder via right-click context menu options.

> Last updated: 2026-06-04

Picmal is designed for Mac users who need to convert media files quickly without uploading to cloud services. Key features include:

- Batch processing of thousands of files at once
- 100% offline processing (no data leaves your Mac)
- Finder integration via Services menu (right-click to convert/compress)
- Support for 20+ image formats including HEIC, WebP, AVIF, PNG, JPG, TIFF
- Video and audio conversion and compression
- Burn-in subtitles for video (SRT or VTT) with configurable size, color and position
- Per-video playback speed (0.25×–4× presets or custom 10–800%) with pitch-preserved audio
- Video watermarks (PNG overlay, 9-anchor positioning, margins, opacity, multiple presets)
- Command-line tool (`picmal-cli`) for scripting batch conversions, compression, and watched folders with NDJSON output
- Clipboard image optimization (compress or convert images copied to the clipboard)
- Watched folders and hot folder monitoring with per-folder resize and "compress after convert"
- Shortcuts app integration and menu bar background operation
- Batch resize with 5 modes (percentage, fixed width/height, max dimensions, exact) — applies to both Convert and Compress
- Color space conversion (sRGB, Display P3, Adobe RGB, ProPhoto RGB, Rec. 709, Rec. 2020)
- DPI metadata control (72–600 or custom)
- Before/after preview slider on processed files
- Adjustable quality and compression settings with six presets plus Custom
- Metadata preservation modes (strip all, keep essential, keep all)

## Pricing

One-time purchase with lifetime license. No subscription required.
- 1-device license: $19
- 2-device license: $29
- 3-device license: $39
- 5-device license: $59

14-day money-back guarantee.

Machine-readable pricing: https://picmal.app/pricing.md

## Supported Formats

**Images:** HEIC, HEIF, HIF, JPG, JPEG, PNG, WebP, AVIF, TIFF, BMP, GIF, SVG, ICO, PDF, JP2, PICT, QTIF, SGI, TGA, JXL, DDS, EXR, PBM, PGM, PPM, PNM, PCX, XBM, XPM, QOI, PSD, AI, DNG/RAW
**Video:** MP4, MOV, AVI, MKV, WebM, FLV, WMV, M4V, MPG, MPEG, 3GP, M2TS, MTS, VOB, ASF, OGV, WTV, TS, MJPEG, M2V, HEVC, F4V, MXF
**Audio:** MP3, WAV, AAC, M4A, FLAC, OGG, OGA, OPUS, M4R, AC3, WV, AU, CAF, SPX, IRCAM, SND, VOC, DTS, TTA, W64, SLN, HCOM, PAF, MP2, WVE, NIST, AIFF, AIF, AIFC, AVR, PVF

## Pages

- [Home](https://picmal.app): Main landing page with features, pricing, and download
- [Docs](https://picmal.app/docs): Official documentation
- [Blog](https://picmal.app/blog): Tutorials and guides for image conversion
- [Changelog](https://picmal.app/changelog): Version history and release notes
- [Affiliate Program](https://picmal.app/affiliate): 25% commission affiliate program
- [Privacy Policy](https://picmal.app/privacy): Privacy policy
- [Terms of Service](https://picmal.app/terms): Terms of service

## Documentation

- [Getting started](https://picmal.app/docs/getting-started): Install, first conversion, first compression
- [Converting files](https://picmal.app/docs/converting-files): Change file formats
- [Compressing files](https://picmal.app/docs/compressing-files): Reduce file sizes with presets
- [Managing the queue](https://picmal.app/docs/managing-the-queue): Priority, pause/resume, and the right-click menu
- [Supported formats](https://picmal.app/docs/supported-formats): Full list of input and output formats
- [Image compression](https://picmal.app/docs/image-compression): Per-format quality settings and presets
- [Audio and video](https://picmal.app/docs/audio-and-video): Codecs, bitrates, subtitle burn-in, playback speed
- [Resize and color space](https://picmal.app/docs/resize-and-color-space): Resize modes (Convert and Compress), DPI, color profiles
- [Watermarks](https://picmal.app/docs/watermarks): PNG overlays for videos
- [Output and naming](https://picmal.app/docs/output-and-naming): File destinations and naming rules
- [Watched folders](https://picmal.app/docs/watched-folders): Automatic folder processing
- [Clipboard optimization](https://picmal.app/docs/clipboard-optimization): Auto-compress or convert clipboard images
- [Integrations](https://picmal.app/docs/integrations): Drag & drop, Finder Services, Shortcuts, menu bar
- [Command line (picmal-cli)](https://picmal.app/docs/cli): Terminal companion for convert, compress, watched folders, and presets with NDJSON output
- [License](https://picmal.app/docs/license): Activation and deactivation
- [FAQ](https://picmal.app/docs/faq): Common questions and fixes

## Conversion Guides

- [Convert HEIC to JPG](https://picmal.app/convert/heic-to-jpg): Convert iPhone photos to universal JPG format
- [Convert PNG to JPG](https://picmal.app/convert/png-to-jpg): Reduce file size by converting PNG to JPG
- [Convert JPG to PNG](https://picmal.app/convert/jpg-to-png): Add transparency support by converting to PNG
- [Convert HEIC to PNG](https://picmal.app/convert/heic-to-png): Convert iPhone photos with transparency support
- [Convert WebP to JPG](https://picmal.app/convert/webp-to-jpg): Convert WebP images for universal compatibility
- [Convert JPG to WebP](https://picmal.app/convert/jpg-to-webp): Optimize images for web with WebP format
- [Convert PNG to WebP](https://picmal.app/convert/png-to-webp): Modern web format conversion
- [All Conversions](https://picmal.app/convert): Full list of supported format conversions

## Compression Guides

- [Compress JPG](https://picmal.app/compress/jpg): Reduce JPG file sizes
- [Compress PNG](https://picmal.app/compress/png): Optimize PNG images
- [Compress WebP](https://picmal.app/compress/webp): Compress WebP files
- [All Compression Options](https://picmal.app/compress): Full list of compression tools

## Blog Articles

- [How to Convert HEIC to JPG on Mac](https://picmal.app/blog/how-to-convert-heic-to-jpg-mac): Complete guide with 5 methods
- [How to Batch Convert Images on Mac](https://picmal.app/blog/batch-convert-images-mac): Efficient batch conversion methods
- [Best Image Formats for Web](https://picmal.app/blog/best-image-formats-for-web): Choosing the right format for websites
- [Best Image Formats in 2025](https://picmal.app/blog/best-image-formats-2025): Modern format recommendations
- [How to Enable Picmal Right-Click Menu](https://picmal.app/blog/how-to-enable-picmal-right-click-menu): Enable Finder context menu integration
- [Convert PNG to JPEG on Mac](https://picmal.app/blog/convert-png-to-jpeg-mac): Step-by-step PNG conversion guide
- [What is an Image File Format](https://picmal.app/blog/what-is-image-file-format): Understanding image formats
- [Top Batch Image Converters for Mac](https://picmal.app/blog/top-batch-image-converter-mac): Comparison of Mac conversion tools
- [How to Organize Digital Photos](https://picmal.app/blog/how-to-organize-digital-photos): Photo organization tips

## Tools

- [Image Format Selector](https://picmal.app/tools/image-format-selector): Interactive tool to choose the best format

## Alternatives

How Picmal compares to other Mac media tools:

- **Permute** — converts video, audio, and images, but is weaker on batch image workflows and modern formats like AVIF/JXL. See https://picmal.app/alternative/permute
- **HandBrake** — free and powerful for video, but video-only, no image or audio conversion, and a steep interface. See https://picmal.app/alternative/handbrake
- **XnConvert** — free, cross-platform batch image converter, but no native-Mac feel and no video/audio. See https://picmal.app/alternative/xnconvert
- **Compresto** — image/video compression, but no format conversion. See https://picmal.app/alternative/compresto
- **Kompressor** — image compression only, no conversion and no video/audio. See https://picmal.app/alternative/kompressor
- **ffWorks** — FFmpeg front-end for video/audio, no image conversion. See https://picmal.app/alternative/ffworks

Picmal's distinction: one native Mac app for images, video, and audio — both convert and compress — fully offline, batch-first, one-time purchase.

## Contact

- Support: support@picmal.app
- Website: https://picmal.app