Picmal Press Kit

Everything you need to write about Picmal: logos, screenshots, demo videos, and ready-to-use copy. Use any of it freely, and if you need a different format or higher resolution, just ask.

Descriptions

Ready-to-paste descriptions, in three lengths. Take whichever fits.

Short

Convert, compress, and edit images, video, audio, and PDFs right on your Mac, instead of trusting sketchy websites with them. Batch up to 10,000 files at once, and do far more than convert: merge audio, combine video, edit PDFs, and generate app icons. Works offline, no account, nothing to subscribe to.

Medium

Picmal converts, compresses, and edits images, video, audio, and PDFs on your Mac. Drop files in, and that's it. No setup, no uploads, no need to know what a codec is. It handles batches of up to 10,000 files at a time, reads RAW from most cameras, and watermarks photos and video. It does far more than convert, too: merge audio into chaptered audiobooks, combine videos, burn in subtitles, split and organize PDFs, and generate app icons for macOS, Windows, and iOS. It plugs into Finder, Shortcuts, Raycast, and the command line, and can watch folders to process files automatically. There's an advanced mode if you want control, but the defaults are already sensible, so most people won't need it. It feels native because it is. Everything runs locally, so your files never leave your machine.

Long

Picmal is a Mac app for converting, compressing, and editing images, video, audio, and PDFs. Simple by default. Drop your files in and go. No setup, no need to know what a bitrate is. It does a lot: batch up to 10,000 files at once, read RAW photos from most cameras, watermark photos and video, resize and recolor images, and compress to a target file size without ever making a file bigger. Beyond converting, it can merge audio into chaptered audiobooks, combine videos, burn in subtitles, split and organize PDFs, build PDFs from images, and generate app icons for macOS, Windows, and iOS. It plugs into Finder Quick Actions, Shortcuts, Raycast, and a full command-line tool, and can watch folders to process new files on its own. If you want more control, there's an advanced mode. The defaults are already sensible, so most people won't touch it. It feels native because it is. Picmal lives wherever your other Mac apps live. Everything runs locally, so your files never leave your machine.

About me

Alberto Gallego

Independent developer

Website ↗ GitHub ↗

I build tools that try to respect the people using them: small, private, and deliberate. Nothing overdesigned or cluttered. Just software that works and doesn't feel like it was made by a committee.

I built Picmal because I couldn't find a file converter I actually liked. Every option I tried had the same problems: outdated, clunky interfaces. Terminal-only tools when I just wanted something I could see and click. Online services that expected me to upload private media files to some external server. And no batch conversion anywhere.

So I built the thing I wanted to use.

Outside of building, I take photos, travel, read, and walk a lot. That stuff probably matters more than it sounds like it should. It's where most of my ideas about what good software feels like come from.

The principles behind it

Simple by default

No setup, no technical knowledge required. You open it and start converting. That's it.
Opinionated advanced mode

The options that matter are already configured. The goal was never to expose every knob. It was to make the right choice for you by default.
Native to macOS

It looks and feels like an Apple app because it was built to. It lives where your other apps live and works the same way.
Local and private

Your files stay on your machine. Always.

Quick facts

What it handles: Images (including RAW from Sony, Canon, Nikon, Fujifilm, and Adobe), video, audio, and PDFs. Over 100 formats.
What it does: Convert, compress, resize, and watermark. Combine videos, merge audio into chaptered audiobooks, burn in subtitles, split and organize PDFs, and generate app icons for macOS, Windows, and iOS.
Fits your workflow: Batch up to 10,000 files at once. Runs from Finder Quick Actions, Shortcuts, Raycast, watched folders, and a full command-line tool that shares the app's engine.
Pricing: Pay once, every update included. $39 for 2 Macs, $69 for 5. Sold direct on picmal.app and on the Mac App Store.
Who uses it: Mostly photographers, designers, developers, and teachers. Also a lot of people who just want HEIC files to be JPGs.
Requirements: macOS 15 (Sequoia) or later. Runs natively on Apple Silicon and Intel.

Media

App icon, screenshots, store visuals, and demo videos.

App icon

PNG

1024 × 1024

Picmal Press Kit

Descriptions

About me

The principles behind it

Simple by default

Opinionated advanced mode

Native to macOS

Local and private

Quick facts

Media

App icon

macOS screenshots

Store assets

Videos

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