What's new in v1.8.4

The native Mac XnConvert alternative

XnConvert goes deep on bulk image editing. 500+ formats, 80+ actions, free. Picmal covers more media types. Video, audio, and PDFs alongside images, in a native Mac app that works with Shortcuts.

Buy for Mac Download
TL;DR Picmal vs XnConvert

XnConvert is free, runs on every platform, and handles 500+ formats with 80+ editing actions for bulk image work. Picmal ($39, paid once) is Mac only and covers more media types. Video, audio, and PDFs alongside images, with a native interface and Shortcuts support.

Pick Picmal if
You work with video and audio alongside images, you want a native Mac feel with Shortcuts and a Finder right-click, and you're fine with fewer image editing options.
Pick XnConvert if
You need 500+ image formats, 80+ editing actions, full metadata editing, scripting, or the same app on Windows and Linux, and free matters to you.

Picmal vs XnConvert at a glance

XnConvert is a bulk image processor with hundreds of editing actions. Picmal covers more media types, video, audio, and PDFs, with fewer image editing options. Pick based on what you actually need.

Feature Picmal XnConvert
Price $39 one-time Free (personal), €15 (commercial)
Platforms macOS only Windows, Mac, Linux
Privacy 100% offline 100% offline
Interface Native macOS, minimal Cross-platform, feature-rich
Image formats 20+ 500+ input, 70+ output
Video conversion Yes. MP4, MOV, MKV, and more No
Audio conversion Yes. MP3, WAV, FLAC, and more No
Editing actions Light (watermark, resize, rotate, metadata removal) 80+ (watermarks, filters, transforms)
Watermarks Video only Yes
Metadata editing Removal only Full editing
Folder monitoring Yes Yes (watch folder)
Shortcuts integration Yes No
Finder right-click Yes No
Custom presets No Yes
macOS 15+ 10.13+

Which one is right for you?

Here's where each one makes more sense.

Choose Picmal

Video, audio, and PDFs alongside images. Mac native.

  • You want one native app to convert, compress, and edit
  • You use Apple Shortcuts for automation
  • You want a UI that actually feels like a Mac app
  • You need video, audio, and PDF tools plus real compression

Choose XnConvert

Best for deep image processing and running on any platform

  • You use Windows or Linux
  • You need deep bulk image editing, with transforms, filters, and full metadata editing
  • You want 500+ format support with 80+ editing actions
  • You prefer free software for personal use

Everything else Picmal does

One app for images, video, audio, and PDFs. Convert, compress, and edit, all on your Mac. These are the essentials, and there's plenty more in the docs.

Convert between formats

Over 100 formats across images, video, audio, RAW, and PDF. HEIC to JPG, MOV to MP4, FLAC to ALAC. Drop it in, pick the output, done.

Compress and save space

Get under an email limit or a slow upload, without the quality drop you'd actually notice. No browser, no waiting.

Split and organize PDFs

Break a PDF apart, or drag pages around to reorder, rotate, and delete. Your documents never leave your Mac.

Combine videos

Stitch a pile of clips into one video. Drag to reorder, pick the format, export in a single pass.

Merge and split audio

Join tracks into one file, or split a long recording by its chapters. Podcasts and audiobooks, sorted.

Images to PDF

Turn a folder of photos into a multi-page PDF. A4, Letter, or custom, with a password if you want one.

Combine PDFs

Merge a stack of PDFs into one file. Put the pages in the right order, set the size, and save it out.

Finder Shortcuts Raycast

Fits your workflow

Finder, Shortcuts, and Raycast. A conversion is never more than a right-click away.

Picmal CLI

Script it, drop it in a cron job, or hand it to a coding agent. The same engine as the app, right from your terminal.

What people are
saying about Picmal

"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."

Marynes, Picmal user
Marynes

"Everything works as expected - great app!"

Anthony Nguyen, Picmal user
Anthony Nguyen

"Great app! Simple and easy to use."

Beckett R, Picmal user
Beckett R

"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."

7107Labs, Picmal user
7107Labs

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"

River Sloane, Picmal user
River Sloane

"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini, Picmal user
Gianluca Savini

"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."

Rob H, Picmal user
Rob H

"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."

limboy, Picmal user
limboy

"Been enjoying the app! Thanks for the very handy utility."

@imnogeekAJ, Picmal user
@imnogeekAJ

"I f* love this app. Just so you know. Keep building!"

Alessandro Bonini, Picmal user
Alessandro Bonini

"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."

Marynes, Picmal user
Marynes

"Everything works as expected - great app!"

Anthony Nguyen, Picmal user
Anthony Nguyen

"Great app! Simple and easy to use."

Beckett R, Picmal user
Beckett R

"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."

7107Labs, Picmal user
7107Labs

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"

River Sloane, Picmal user
River Sloane

"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini, Picmal user
Gianluca Savini

"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."

Rob H, Picmal user
Rob H

"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."

limboy, Picmal user
limboy

"Been enjoying the app! Thanks for the very handy utility."

@imnogeekAJ, Picmal user
@imnogeekAJ

"I f* love this app. Just so you know. Keep building!"

Alessandro Bonini, Picmal user
Alessandro Bonini

Pay once and you're all set

One purchase includes all updates. If you change your mind, you can ask for a refund within 14 days.

Picmal

$39 one-time

  • Every feature, no add-ons

  • Free updates forever

  • Use on 2 Macs

  • Command line tool, Raycast extension and watched folders

  • Updates land the day I ship them, with no App Store review wait

Get Picmal for $39

Picmal Pro

$69 one-time

  • Everything in Picmal

  • Use on 5 Macs

  • One license for a studio, a family, or a desk and a laptop

Get Picmal Pro for $69

Mac App Store

$39 one-time

  • All conversion and compression features, same engines, same quality

  • Free updates forever

  • Purchases, updates and refunds handled by Apple

  • Family Sharing, no license key

  • No command line tool, Raycast extension or watched folders. Compare the two builds

Get it on the App Store

Prices in USD. Any tax is added at checkout. Secure payment via Stripe.

How does the license work?

You pay once and keep it. No renewals, no subscriptions. Picmal activates on 2 Macs, Picmal Pro on 5, and you can move a license to another Mac whenever you want.

What is the difference between Picmal and Picmal Pro?

The app is identical, and so is the support: one person answers every email, and that person is me. Pro covers 5 Macs instead of 2.

I bought Picmal and now I need more Macs. Can I upgrade?

Yes, for $30. Email support@picmal.app and I'll send you the link, then your existing key covers 5 Macs. The offer never expires, so starting with the cheaper plan is never the wrong call.

Should I buy here or on the Mac App Store?

Same price, same engines, same quality. Apple handles the purchase, updates and refunds, and you get Family Sharing with no license key. Buying direct adds the command line tool, the Raycast extension, watched folders, camera EXIF on RAW conversions, and up to 5 Macs on one license. Here is the full comparison of the two builds.

What happens if I get a new Mac?

Open Picmal on your old Mac, go to Picmal → Register license to deactivate, then activate on the new one. Takes about ten seconds.

Do you offer student or country discounts?

Yes. I want Picmal to be affordable wherever you are. Students and educators get 40% off: verify your school email on the education page and the code lands in your inbox. If the price is steep for your country, checkout already adjusts it for you. If it still doesn't work, email support@picmal.app and tell me where you are, and I'll send a code.

Can I get a refund?

14 days, no questions asked. Email support@picmal.app. App Store purchases go through Apple instead.

A note from Picmal's founder

Hello there 👋

I'm Alberto, the developer behind Picmal.

Picmal started because I was tired of opening a browser every time I needed to convert a few files. I figured there had to be a better way, so I built one.

Over time, that simple image converter has grown into something much bigger, mostly thanks to the people who use it.

Along the way, I've tried to stay true to a few simple ideas: your files should stay on your computer, the app should feel at home on your Mac, and you should only have to pay once.

One of my favorite parts of building Picmal is talking to customers. Many of the features in the app today started as conversations with people who needed something that didn't exist yet.

So if there's a feature you've always wished for, or something you haven't found in other tools, I'd love to hear from you. If it fits Picmal, I'll do my best to build it.

Best,

Alberto

Frequently asked questions

Can't find what you're looking for? Email support@picmal.app

Is Picmal a good XnConvert alternative?

If you work with video and audio alongside images on a Mac, yes. XnConvert doesn't touch those. If you need 500+ image formats, 80+ editing actions, or the same app on Windows and Linux, XnConvert goes deeper on the image side.

Why pay for Picmal when XnConvert is free?

XnConvert is free and great at bulk image editing with 80+ actions. Picmal is $39 and adds video, audio, PDF tools, compression, Shortcuts, and a Finder right-click. XnConvert has none of those. If images are all you need and you want deep editing, stick with XnConvert.

Does XnConvert support more formats than Picmal?

For images, yes, by a lot. 500+ input formats against Picmal's 20+. But Picmal also handles video, audio, RAW decode, and PDFs, and XnConvert doesn't do any of those.

Can Picmal add watermarks like XnConvert?

Picmal watermarks video. XnConvert watermarks images. Neither does both. XnConvert goes further on image editing overall, with 80+ actions, filters, and full metadata editing, so for bulk image work it's the stronger tool.

Does Picmal work on Windows or Linux like XnConvert?

No. Picmal is Mac only. XnConvert runs on Windows and Linux too.

What if Picmal doesn't work for me?

Full refund within 14 days, no questions asked. Just email support@picmal.app.