The HEIC converter for your Mac
Your iPhone shoots HEIC, but the world runs on JPG. Drop in a whole folder and Picmal changes every one of them to JPG, PNG or WebP, with the location and camera data intact. Hundreds at a time, fully offline.
$29 once, updates included. No account, no subscription, works offline. Need 2, 5 or 10 Macs?
A whole folder of HEIC to JPG in three steps
- 1
Drop your HEIC files
Drag and drop HEIC files from Finder, Photos, or any folder.
- 2
Choose output format
Select JPG, PNG, WebP, or any other format.
- 3
Convert
Click Convert and your files are ready in seconds.
Convert HEIC to any format
New to this? Follow the step-by-step guide on how to convert HEIC to JPG on Mac. Got a whole camera roll to get through? Read how to batch convert HEIC photos on Mac. Need a document instead of photos? Converting HEIC to PDF on Mac covers both ways round. Going the other way to save disk space? See how to free up storage in your Photos library.
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Pay once and you're all set
Already own Picmal? Add more Macs
How many Macs?
2 Macs is $10 more
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Convert, compress and edit images, video, audio and PDFs
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Everything runs on your Mac, nothing gets uploaded
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Use it on 1 Mac
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Command line tool, Raycast extension and watched folders
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Free updates forever, no subscription
14-day refund after you buy, no questions asked. Needs macOS 15 or later.
More than 10 Macs? Email me.
How does the license work?
You pay once and keep it. No renewals, no subscriptions. Your license activates on the number of Macs you bought it for, and you can move it to another Mac whenever you want. Prices are in USD, tax is added at checkout, and you pay through Stripe.
I bought Picmal and now I need more Macs. Can I upgrade?
Yes, and you only pay the difference. Going from 1 Mac to 2 is $10, 2 to 5 is $50, 5 to 10 is $60, and every other jump works the same way. Enter your license key here and the same key covers more Macs. The offer never expires, so starting small is never the wrong call.
What happens if I get a new Mac?
Open Picmal on your old Mac, go to Picmal → Register license to deactivate, then activate on the new one. Takes about ten seconds.
Do you offer student or country discounts?
Yes. I want Picmal to be affordable wherever you are. Students and educators get 40% off: verify your school email on the education page and the code lands in your inbox. If the price is steep for your country, checkout already adjusts it for you. If it still doesn't work, email support@picmal.app and tell me where you are, and I'll send a code.
Frequently Asked Questions
Something not covered here? Write to support@picmal.app
How does Picmal convert HEIC to JPG?
Drag your HEIC photos in from Finder or Photos, choose JPG as the output format, and click Convert. One photo or a whole folder at once, and it all happens on your Mac. If you want the free built-in ways too, the guide on how to convert HEIC to JPG on Mac walks through all six.
What is HEIC and why do I need to convert it?
HEIC is Apple's image format used by iPhones since iOS 11. While it offers better compression than JPG, many websites, Windows PCs, and older apps can't open HEIC files. Converting to JPG or PNG makes them universally compatible.
What formats can I convert HEIC to?
Picmal converts HEIC to JPG, PNG, WebP, AVIF, TIFF, GIF and PDF, plus most other image formats. PDF works two ways: convert gives you one PDF per photo, and the Images to PDF tool combines a whole selection into a single multi-page document.
Can I batch convert all my iPhone photos at once?
Yes. Drag and drop hundreds or thousands of HEIC files from your Photos library or any folder. Picmal converts them all at once.
Does converting HEIC to JPG lose quality?
JPG uses lossy compression, so there's a slight quality reduction. Picmal lets you adjust the quality slider. At 90%+ quality, the difference is imperceptible.
Is this different from Preview's export feature?
Preview can convert one file at a time. Picmal handles batch conversion of hundreds of files, offers more output formats, and lets you fine-tune quality settings.
Do my photos leave my Mac?
No. All conversion happens locally on your Mac. Picmal works completely offline. Your photos never touch any server.