v1.7.5 What's new

Convert HEIC photos on your Mac in seconds

Your iPhone shoots HEIC, but the world runs on JPG. Picmal batch converts your HEIC files to JPG, PNG, WebP, or any format — fast, offline, and private.

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Trusted by 640+ Mac users

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"Picmal is an excellent way to manage file conversion and compression jobs of any size. The simplicity and speed with which you can manage batch conversion and compression sets it apart and makes it worth checking out."

MacStories

Convert HEIC in 3 steps

1

Drop your HEIC files

Drag and drop HEIC files from Finder, Photos, or any folder.

2

Choose output format

Select JPG, PNG, WebP, or any other format.

3

Convert

Click Convert and your files are ready in seconds.

Convert HEIC to any format

HEIC TO JPG HEIC TO PNG HEIC TO WEBP HEIC TO AVIF HEIC TO TIFF HEIC TO GIF

What people are
saying about Picmal

" Clean and easy to use . Perfect for quickly converting images without unnecessary extras."

Marynes, Picmal user
Marynes

"Everything works as expected - great app! "

Anthony Nguyen, Picmal user
Anthony Nguyen

"Great app! Simple and easy to use ."

Beckett R, Picmal user
Beckett R

"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."

7107Labs, Picmal user
7107Labs

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless . Worth the money to avoid the hassle for sure!"

River Sloane, Picmal user
River Sloane

"Picmal is an excellent way to manage file conversion and compression jobs of any size. There are other apps that accomplish something similar, but the simplicity and speed with which you can manage batch conversion and compression with Picmal sets it apart and makes it worth checking out."

MacStories

"You did a great job here! I like how easy Picmal is to use , and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini, Picmal user
Gianluca Savini

"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy . My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do). "

Rob H, Picmal user
Rob H

"I really like these kinds of tools: simple interface, focused functions , one-time purchase, and continuous updates."

limboy, Picmal user
limboy

"Been enjoying the app! Thanks for the very handy utility ."

@imnogeekAJ, Picmal user
@imnogeekAJ

"I f* love this app . Just so you know. Keep building!"

Alessandro Bonini, Picmal user
Alessandro Bonini

"I like the interface. I like the batch processing . I like the fact in the I can set default conversions. I like your program a lot."

Charles Willson, Picmal user
Charles Willson

"I like the quality of the image processing . It also supports all the important image files. But it still needs some work regarding both the UI and the UX design of it."

Yiannis, Picmal user
Yiannis

"I love how Picmal's made compressing videos a frictionless, easy and straightforward ."

George, Picmal user
George

"It's simple to use and does everything I need it to do . Hell, it does much more than I need and the developer keeps adding features :) "

Adam L, Picmal user
Adam L

" I love the app! I use it 4-5 days a week for audio and image conversion as I tag and add missing album artwork to my library of 70,000 songs. After that is done, I would like to try it out with my Blu-ray collection on Plex. I truly appreciate the hard work that goes into creating and frequently updating an app such as this. All the best!"

Trevor, Picmal user
Trevor

"The program is very simple and practical , and its options are clear."

Abadi, Picmal user
Abadi

"I use Picmal to convert images. It works perfectly . I can just leave the Picmal window open on my desktop. Whenever I want to convert an image, I drag the file onto the window and click “convert”—and seconds later, the converted file is in the appropriate folder with the suffix “converted.” It couldn’t be easier or more hassle-free!"

Marie-Theres, Picmal user
Marie-Theres

" Thoughtful, polished, and constantly improving . Alberto genuinely listens to feedback, and it shows in Picmal. Easy 5 stars."

Daniel Hewitt, Picmal user
Daniel Hewitt

"I feel Picmal is one of the apps that I would categorize as essential . There are many features that distinguish the app from other web converters such as Folder Watching and Clipboard Optimization."

Joel, Picmal user
Joel

"Picmal is simple and fast but also integrates complex workloads if needed."

Aj, Picmal user
Aj

"Picmal is complete. The quality is good, and it does exactly what I need ."

Gianfri, Picmal user
Gianfri

"Easy to use, automation & batch processing . AVIF & Webp support"

Sem, Picmal user
Sem

"I convert MP4s to MP3s almost every day. Picmal makes it stupidly simple , and I haven't touched a sketchy online converter since."

Rubens Nook, Picmal user
Rubens Nook YouTube Creator

"keep up the great work! Very cool tool you've built here."

J Koh, Picmal user
J Koh

"Working on a presentation and had to convert and resize a lot of images. Picmal did them all in a flash ."

Henry Halem, Picmal user
Henry Halem

" Simple and powerful is a combination that is hard to get right. Picmal nails it! I find image presets particularly useful. Set it up and then just drag and drop to resize and convert."

Ian, Picmal user
Ian

"Me ha sosprendido la compresion que realiza el programa y si apreciar la calidad."

Carlos, Picmal user
Carlos

"The easy going workflow "

Markus, Picmal user
Markus

Pay once, own forever

One purchase, all updates included. No subscriptions sneaking up on you. 14-day money-back guarantee.

Select number of devices

$15.99 / once
  • 1 device

    (1 seat)

  • Convert & compress images, videos, audio

  • Batch processing for multiple files

  • Works offline, no data leaves your Mac

  • Free updates included

Purchase for Mac

Prices in USD. VAT may apply. Secure payment via Lemon Squeezy.

How does the license work?

You pay once and keep it. No renewals, no subscriptions. The license activates on one Mac at a time, but you can move it between machines whenever you want.

How many devices can I use Picmal on?

Depends on the tier you pick: 1, 2, 3, or 5 Macs. You can swap between machines anytime.

What happens if I get a new Mac?

Open Picmal on your old Mac, go to Picmal → Register license to deactivate, then activate on the new one. Takes about ten seconds.

Can I get a refund?

14 days, no questions asked. Email support@picmal.app.

Frequently Asked Questions

What is HEIC and why do I need to convert it?

HEIC is Apple's image format used by iPhones since iOS 11. While it offers better compression than JPG, many websites, Windows PCs, and older apps can't open HEIC files. Converting to JPG or PNG makes them universally compatible.

What formats can I convert HEIC to?

Picmal converts HEIC to JPG, PNG, WebP, AVIF, TIFF, GIF, DNG, and more — any image format you need.

Can I batch convert all my iPhone photos at once?

Yes. Drag and drop hundreds or thousands of HEIC files from your Photos library or any folder. Picmal converts them all at once.

Does converting HEIC to JPG lose quality?

JPG uses lossy compression, so there's a slight quality reduction. Picmal lets you adjust the quality slider — at 90%+ quality, the difference is imperceptible.

Is this different from Preview's export feature?

Preview can convert one file at a time. Picmal handles batch conversion of hundreds of files, offers more output formats, and lets you fine-tune quality settings.

Do my photos leave my Mac?

No. All conversion happens locally on your Mac. Picmal works completely offline — your photos never touch any server.