The HEIC converter for your Mac

Your iPhone shoots HEIC, but the world runs on JPG. Drop in a whole folder and Picmal changes every one of them to JPG, PNG or WebP, with the location and camera data intact. Hundreds at a time, fully offline.

Get Picmal for $29 Try free for 7 days

Trusted by 700+ Mac users

$29 once, updates included. No account, no subscription, works offline. Need 2, 5 or 10 Macs?

A whole folder of HEIC to JPG in three steps

  1. 1

    Drop your HEIC files

    Drag and drop HEIC files from Finder, Photos, or any folder.

  2. 2

    Choose output format

    Select JPG, PNG, WebP, or any other format.

  3. 3

    Convert

    Click Convert and your files are ready in seconds.

Convert HEIC to any format

New to this? Follow the step-by-step guide on how to convert HEIC to JPG on Mac. Got a whole camera roll to get through? Read how to batch convert HEIC photos on Mac. Need a document instead of photos? Converting HEIC to PDF on Mac covers both ways round. Going the other way to save disk space? See how to free up storage in your Photos library.

What people are
saying about Picmal

"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."

Rob H, Picmal user
Rob H

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"

River Sloane, Picmal user
River Sloane

"I use Picmal to convert images. It works perfectly. I can just leave the Picmal window open on my desktop. Whenever I want to convert an image, I drag the file onto the window and click “convert”—and seconds later, the converted file is in the appropriate folder with the suffix “converted.” It couldn’t be easier or more hassle-free!"

Marie-Theres, Picmal user
Marie-Theres

"Working on a presentation and had to convert and resize a lot of images. Picmal did them all in a flash."

Henry Halem, Picmal user
Henry Halem

"I feel Picmal is one of the apps that I would categorize as essential. There are many features that distinguish the app from other web converters such as Folder Watching and Clipboard Optimization."

Joel, Picmal user
Joel

"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."

Marynes, Picmal user
Marynes

"Everything works as expected - great app!"

Anthony Nguyen, Picmal user
Anthony Nguyen

"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini, Picmal user
Gianluca Savini

"I f* love this app. Just so you know. Keep building!"

Alessandro Bonini, Picmal user
Alessandro Bonini

"I like the interface. I like the batch processing. I like the fact in the I can set default conversions. I like your program a lot."

Charles Willson, Picmal user
Charles Willson

"I like the quality of the image processing. It also supports all the important image files. But it still needs some work regarding both the UI and the UX design of it."

Yiannis, Picmal user
Yiannis

"I love how Picmal's made compressing videos a frictionless, easy and straightforward."

George, Picmal user
George

"It's simple to use and does everything I need it to do. Hell, it does much more than I need and the developer keeps adding features :)"

Adam L, Picmal user
Adam L

"I love the app! I use it 4-5 days a week for audio and image conversion as I tag and add missing album artwork to my library of 70,000 songs. After that is done, I would like to try it out with my Blu-ray collection on Plex. I truly appreciate the hard work that goes into creating and frequently updating an app such as this. All the best!"

Trevor, Picmal user
Trevor

"The program is very simple and practical, and its options are clear."

Abadi, Picmal user
Abadi

"Thoughtful, polished, and constantly improving. Alberto genuinely listens to feedback, and it shows in Picmal. Easy 5 stars."

Daniel Hewitt, Picmal user
Daniel Hewitt

"Picmal is simple and fast but also integrates complex workloads if needed."

Aj, Picmal user
Aj

"Picmal is complete. The quality is good, and it does exactly what I need."

Gianfri, Picmal user
Gianfri

"Easy to use, automation & batch processing. AVIF & Webp support"

Sem, Picmal user
Sem

"keep up the great work! Very cool tool you've built here."

J Koh, Picmal user
J Koh

"Simple and powerful is a combination that is hard to get right. Picmal nails it! I find image presets particularly useful. Set it up and then just drag and drop to resize and convert."

Ian, Picmal user
Ian

"Me ha sosprendido la compresion que realiza el programa y si apreciar la calidad."

Carlos, Picmal user
Carlos

"The easy going workflow"

Markus, Picmal user
Markus

"I just sent a few samples through to check everything, and I am very pleased with the results. Everything worked correctly and above all it was easy and not unduly complicated."

Andy Cockill, Picmal user
Andy Cockill

Pay once and you're all set

Already own Picmal? Add more Macs

How many Macs?

$29

2 Macs is $10 more

  • Convert, compress and edit images, video, audio and PDFs

  • Everything runs on your Mac, nothing gets uploaded

  • Use it on 1 Mac

  • Command line tool, Raycast extension and watched folders

  • Free updates forever, no subscription

Get Picmal for $29 Try free for 7 days

14-day refund after you buy, no questions asked. Needs macOS 15 or later.

More than 10 Macs? Email me.

How does the license work?

You pay once and keep it. No renewals, no subscriptions. Your license activates on the number of Macs you bought it for, and you can move it to another Mac whenever you want. Prices are in USD, tax is added at checkout, and you pay through Stripe.

I bought Picmal and now I need more Macs. Can I upgrade?

Yes, and you only pay the difference. Going from 1 Mac to 2 is $10, 2 to 5 is $50, 5 to 10 is $60, and every other jump works the same way. Enter your license key here and the same key covers more Macs. The offer never expires, so starting small is never the wrong call.

What happens if I get a new Mac?

Open Picmal on your old Mac, go to Picmal → Register license to deactivate, then activate on the new one. Takes about ten seconds.

Do you offer student or country discounts?

Yes. I want Picmal to be affordable wherever you are. Students and educators get 40% off: verify your school email on the education page and the code lands in your inbox. If the price is steep for your country, checkout already adjusts it for you. If it still doesn't work, email support@picmal.app and tell me where you are, and I'll send a code.

Frequently Asked Questions

Something not covered here? Write to support@picmal.app

How does Picmal convert HEIC to JPG?

Drag your HEIC photos in from Finder or Photos, choose JPG as the output format, and click Convert. One photo or a whole folder at once, and it all happens on your Mac. If you want the free built-in ways too, the guide on how to convert HEIC to JPG on Mac walks through all six.

What is HEIC and why do I need to convert it?

HEIC is Apple's image format used by iPhones since iOS 11. While it offers better compression than JPG, many websites, Windows PCs, and older apps can't open HEIC files. Converting to JPG or PNG makes them universally compatible.

What formats can I convert HEIC to?

Picmal converts HEIC to JPG, PNG, WebP, AVIF, TIFF, GIF and PDF, plus most other image formats. PDF works two ways: convert gives you one PDF per photo, and the Images to PDF tool combines a whole selection into a single multi-page document.

Can I batch convert all my iPhone photos at once?

Yes. Drag and drop hundreds or thousands of HEIC files from your Photos library or any folder. Picmal converts them all at once.

Does converting HEIC to JPG lose quality?

JPG uses lossy compression, so there's a slight quality reduction. Picmal lets you adjust the quality slider. At 90%+ quality, the difference is imperceptible.

Is this different from Preview's export feature?

Preview can convert one file at a time. Picmal handles batch conversion of hundreds of files, offers more output formats, and lets you fine-tune quality settings.

Do my photos leave my Mac?

No. All conversion happens locally on your Mac. Picmal works completely offline. Your photos never touch any server.