What's new in v1.8.4

The image converter for Mac that just works

Convert between HEIC, JPG, PNG, WebP, AVIF, TIFF, and 20+ other formats. Batch processing, offline, no subscription.

Buy for Mac Download

More than an image converter

Convert, compress, and organize just about anything on your Mac. These are the essentials, and there's plenty more in the docs.

Convert between formats

Over 100 formats across images, video, audio, RAW, and PDF. HEIC to JPG, MOV to MP4, FLAC to ALAC. Drop it in, pick the output, done.

Compress and save space

Get under an email limit or a slow upload, without the quality drop you'd actually notice. No browser, no waiting.

Split and organize PDFs

Break a PDF apart, or drag pages around to reorder, rotate, and delete. Your documents never leave your Mac.

Combine videos

Stitch a pile of clips into one video. Drag to reorder, pick the format, export in a single pass.

Merge and split audio

Join tracks into one file, or split a long recording by its chapters. Podcasts and audiobooks, sorted.

Images to PDF

Turn a folder of photos into a multi-page PDF. A4, Letter, or custom, with a password if you want one.

Combine PDFs

Merge a stack of PDFs into one file. Put the pages in the right order, set the size, and save it out.

Finder Shortcuts Raycast

Fits your workflow

Finder, Shortcuts, and Raycast. A conversion is never more than a right-click away.

Picmal CLI

Script it, drop it in a cron job, or hand it to a coding agent. The same engine as the app, right from your terminal.

Popular conversions

Convert between any image format with a few clicks.

HEIC TO JPG HEIC TO PNG HEIC TO WEBP JPG TO PNG JPG TO WEBP PNG TO WEBP WEBP TO JPG AVIF TO JPG TIFF TO JPG DNG TO JPG GIF TO PNG PNG TO AVIF
View all conversions → Convert camera RAW (CR2, NEF, ARW) → Convert video (MOV to MP4) → Convert audio (FLAC, M4A to MP3) →

Why not just use an online converter?

You can drag a file onto a website and get it back in another format. For one or two files, that's fine. It stops being fine the moment you have a folder of them, or the file is something you'd rather not hand to a stranger's server.

Online converters upload your image, convert it somewhere you can't see, and hand it back, often with a size cap, a queue, a watermark, or an ad wall. Your photos sit on their machine for as long as they decide to keep them. Picmal does the whole thing on your Mac. Nothing uploads, nothing is queued, there's no file-size limit, and your files never leave the device.

Drop in a few hundred HEIC photos from a trip and convert them to JPG in one pass, folder structure intact. And it's a one-time $39, not a subscription you forget to cancel.

Convert or compress?

Worth knowing the difference. Converting changes the format so a file opens where it didn't before. HEIC to JPG so Windows can read it, PNG to WebP to shave page weight. Compressing keeps the format and just makes the file smaller.

Picmal does both, and can do them at once. If your goal is purely a smaller file in the same format, start on the compress images page instead.

Related guides

How to convert HEIC to JPG on Mac → Best image formats for the web (and when to use each) → How to batch convert images on Mac →

What people are
saying about Picmal

"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."

Marynes, Picmal user
Marynes

"Everything works as expected - great app!"

Anthony Nguyen, Picmal user
Anthony Nguyen

"Great app! Simple and easy to use."

Beckett R, Picmal user
Beckett R

"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."

7107Labs, Picmal user
7107Labs

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"

River Sloane, Picmal user
River Sloane

"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini, Picmal user
Gianluca Savini

"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."

Rob H, Picmal user
Rob H

"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."

limboy, Picmal user
limboy

"Been enjoying the app! Thanks for the very handy utility."

@imnogeekAJ, Picmal user
@imnogeekAJ

"I f* love this app. Just so you know. Keep building!"

Alessandro Bonini, Picmal user
Alessandro Bonini

"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."

Marynes, Picmal user
Marynes

"Everything works as expected - great app!"

Anthony Nguyen, Picmal user
Anthony Nguyen

"Great app! Simple and easy to use."

Beckett R, Picmal user
Beckett R

"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."

7107Labs, Picmal user
7107Labs

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"

River Sloane, Picmal user
River Sloane

"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini, Picmal user
Gianluca Savini

"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."

Rob H, Picmal user
Rob H

"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."

limboy, Picmal user
limboy

"Been enjoying the app! Thanks for the very handy utility."

@imnogeekAJ, Picmal user
@imnogeekAJ

"I f* love this app. Just so you know. Keep building!"

Alessandro Bonini, Picmal user
Alessandro Bonini

Pay once and you're all set

One purchase includes all updates. If you change your mind, you can ask for a refund within 14 days.

Picmal

$39 one-time

  • Every feature, no add-ons

  • Free updates forever

  • Use on 2 Macs

  • Command line tool, Raycast extension and watched folders

  • Updates land the day I ship them, with no App Store review wait

Get Picmal for $39

Picmal Pro

$69 one-time

  • Everything in Picmal

  • Use on 5 Macs

  • One license for a studio, a family, or a desk and a laptop

Get Picmal Pro for $69

Mac App Store

$39 one-time

  • All conversion and compression features, same engines, same quality

  • Free updates forever

  • Purchases, updates and refunds handled by Apple

  • Family Sharing, no license key

  • No command line tool, Raycast extension or watched folders. Compare the two builds

Get it on the App Store

Prices in USD. Any tax is added at checkout. Secure payment via Stripe.

How does the license work?

You pay once and keep it. No renewals, no subscriptions. Picmal activates on 2 Macs, Picmal Pro on 5, and you can move a license to another Mac whenever you want.

What is the difference between Picmal and Picmal Pro?

The app is identical, and so is the support: one person answers every email, and that person is me. Pro covers 5 Macs instead of 2.

I bought Picmal and now I need more Macs. Can I upgrade?

Yes, and you only pay the difference: $30 takes Picmal to Pro, and older 1-Mac licenses have their own prices. Enter your license key here and the same key covers more Macs. The offer never expires, so starting with the cheaper plan is never the wrong call.

Should I buy here or on the Mac App Store?

Same price, same engines, same quality. Apple handles the purchase, updates and refunds, and you get Family Sharing with no license key. Buying direct adds the command line tool, the Raycast extension, watched folders, camera EXIF on RAW conversions, and up to 5 Macs on one license. Here is the full comparison of the two builds.

What happens if I get a new Mac?

Open Picmal on your old Mac, go to Picmal → Register license to deactivate, then activate on the new one. Takes about ten seconds.

Do you offer student or country discounts?

Yes. I want Picmal to be affordable wherever you are. Students and educators get 40% off: verify your school email on the education page and the code lands in your inbox. If the price is steep for your country, checkout already adjusts it for you. If it still doesn't work, email support@picmal.app and tell me where you are, and I'll send a code.

Can I get a refund?

14 days, no questions asked. Email support@picmal.app. App Store purchases go through Apple instead.

Frequently Asked Questions

Something not covered here? Write to support@picmal.app

What image formats does Picmal support?

Picmal supports 20+ image formats including HEIC, JPG, PNG, WebP, AVIF, TIFF, BMP, GIF, SVG, DNG, PSD, and more. It also converts video and audio files.

Can I convert multiple images at once?

Yes. Picmal excels at batch conversion. Drag and drop hundreds of files or entire folders and convert them all at once, with individual progress tracking.

Does Picmal work offline?

Yes. All processing happens locally on your Mac. Your files never leave your device. No internet connection required after installation.

Is Picmal free?

Picmal is a one-time purchase of $39, no subscription. You can download the app to explore the interface. 14-day money-back guarantee.

Does converting images lose quality?

It depends on the format. Converting to lossless formats like PNG or TIFF preserves full quality. For lossy formats like JPG or WebP, Picmal lets you adjust the quality slider.

Can I also compress images?

Yes. Picmal can compress images in their current format without converting. Adjust the quality slider to reduce file size while keeping the original format.