Privacy policy

The short version

Picmal respects your privacy. Your images never leave your Mac, and I can't see them. The app only sends minimal technical data to help me fix bugs and improve the experience. No personal information, no tracking, no ads.

But since you might want more details, here they are:

What the app collects (very little)

Picmal collects minimal technical data through TelemetryDeck to help me improve the app:

Anonymous usage events (like "app opened" or "conversion completed")
Error reports and crash logs (no personal data included)
Basic system info (macOS version, app version)
Performance metrics (conversion times, memory usage)

What Picmal never collects:

Your name, email, or any personal information
Your actual images or their contents
File paths, folder names, or EXIF data
Anything that could identify you personally

All data is anonymized and aggregated. I use this only to fix bugs and make the app better.

How it works

Everything is local: Image conversion happens on your Mac, not on some server
No internet needed: You can use Picmal on a plane, in a cabin, wherever
Your images stay put: They never leave your computer
EXIF data: If your images have it, Picmal preserves it (unless you tell it not to)

The website

The website (picmal.app) uses Ahrefs Webmaster Tools to understand how many people visit and which pages are popular. Ahrefs is privacy-friendly—no personal tracking, just basic visitor counts and page views.

This website analytics data is completely separate from the app's technical telemetry.

Updates

Picmal checks for updates occasionally. When it does:

It only sends the version number
No personal info is shared
It uses HTTPS
You can turn off update checks if you want

Third parties

Picmal uses these privacy-focused services:

TelemetryDeck: For anonymous app analytics and crash reporting
Ahrefs Webmaster Tools: For privacy-friendly website visitor stats (website only)
Lemon Squeezy: For secure payment processing when you purchase Picmal. They collect payment information (like credit card details) but I never see this data

All services are privacy-focused and don't track users across sites or collect unnecessary personal information. Your images never touch any third-party service.

Affiliate program

Picmal has an affiliate program where partners can earn commissions for referring customers. When you click an affiliate link:

Lemon Squeezy tracks the referral using cookies to ensure affiliates get credited
No personal information is shared with affiliates
The tracking is only used for commission purposes

If you purchase through an affiliate link, the affiliate receives a commission, but your personal information remains private.

Security

Since everything stays on your Mac, security is mostly about keeping your Mac secure:

Keep macOS updated
Use FileVault if you want disk encryption
Follow Apple's security recommendations

Picmal itself runs sandboxed (Apple's security feature) and only has permission to access files you give it.

Kids

Picmal is safe for kids because it doesn't collect any data from anyone, regardless of age. No accounts, no data collection, no online features.

International users

Doesn't matter where you are—France, Japan, Brazil, anywhere. Your images stay on your Mac, so there's no international data transfer to worry about.

Your rights

You have all the rights because you have all the data:

Your images are yours
Delete Picmal anytime and everything's gone
No accounts to delete because there are no accounts
No data to request because I don't have any

Trust

I built Picmal to be as private as possible while still allowing me to fix bugs and improve the experience. Your images are yours, your privacy matters, and I only collect what's necessary to make the app better. If you have questions about privacy, just email me at support@picmal.app.

Questions?

Email: support@picmal.app

If you really need the mailing address:
Cantimplora Studio, LLC
30 N Gould St Ste R
Sheridan, WY 82801

Updates to this policy

If I update this policy, I'll post the new version here. The core promise won't change: your images stay private, and I only collect minimal technical data to improve the app.