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Privacy policy

Last updated: September 8, 2025

The short version

Picmal respects your privacy. Your images never leave your Mac, and I can't see them. The app doesn't collect any data from your device. No analytics, no tracking, no ads.

But since you might want more details, here they are:

What the app collects

Nothing. Picmal doesn't collect any data from your device. No analytics, no tracking, no telemetry.

Picmal never collects:

  • Your name, email, or any personal information
  • Your actual images or their contents
  • File paths, folder names, or EXIF data
  • Usage statistics or analytics
  • Anything that could identify you personally

How it works

  • Everything is local: Image conversion happens on your Mac, not on some server
  • No internet needed: You can use Picmal on a plane, in a cabin, wherever
  • Your images stay put: They never leave your computer
  • EXIF data: If your images have it, Picmal preserves it (unless you tell it not to)

The website

The website (picmal.app) uses PostHog to understand how many people visit and which pages are popular. PostHog is privacy-friendly—no personal tracking, just basic visitor counts and page views.

This website analytics data is completely separate from the app's technical telemetry.

Updates

Picmal checks for updates occasionally. When it does:

  • It only sends the version number
  • No personal info is shared
  • It uses HTTPS
  • You can turn off update checks if you want

Third parties

Picmal uses these privacy-focused services:

  • PostHog: For privacy-friendly website visitor stats (website only)
  • Lemon Squeezy: For secure payment processing when you purchase Picmal. They collect payment information (like credit card details) but I never see this data

All services are privacy-focused and don't track users across sites or collect unnecessary personal information. Your images never touch any third-party service.

Affiliate program

Picmal has an affiliate program where partners can earn commissions for referring customers. When you click an affiliate link:

  • Lemon Squeezy tracks the referral using cookies to ensure affiliates get credited
  • No personal information is shared with affiliates
  • The tracking is only used for commission purposes

If you purchase through an affiliate link, the affiliate receives a commission, but your personal information remains private.

Security

Since everything stays on your Mac, security is mostly about keeping your Mac secure:

  • Keep macOS updated
  • Use FileVault if you want disk encryption
  • Follow Apple's security recommendations

Picmal itself runs sandboxed (Apple's security feature) and only has permission to access files you give it.

Kids

Picmal is safe for kids because it doesn't collect any data from anyone, regardless of age. No accounts, no data collection, no online features.

International users

Doesn't matter where you are—France, Japan, Brazil, anywhere. Your images stay on your Mac, so there's no international data transfer to worry about.

Your rights

You have all the rights because you have all the data:

  • Your images are yours
  • Delete Picmal anytime and everything's gone
  • No accounts to delete because there are no accounts
  • No data to request because I don't have any

Trust

I built Picmal to be as private as possible. Your images are yours, your privacy matters, and the app doesn't collect any data from your device. If you have questions about privacy, just email me at support@picmal.app.

Questions?

Email: support@picmal.app

If you really need the mailing address:
Cantimplora Studio, LLC
30 N Gould St Ste R
Sheridan, WY 82801

Updates to this policy

If I update this policy, I'll post the new version here. The core promise won't change: your images stay private, and I only collect minimal technical data to improve the app.