What's new in v1.8.6

Convert video on your Mac, any format to MP4

MOV, MKV, AVI, WebM and more. Picmal converts to MP4 (H.264/H.265), compresses with a quality slider, and batch-processes whole folders. Offline, no watermark, no file-size limit.

Buy for Mac Download

Convert any video to MP4

MP4 (H.264) plays on every device, browser, and editor. Pick your source format below.

MOV to MP4 MKV to MP4 AVI to MP4 WebM to MP4 WMV to MP4 FLV to MP4 M4V to MP4 TS to MP4 M2TS to MP4 3GP to MP4 VOB to MP4 MPG to MP4 HEVC to MP4 RM to MP4 RMVB to MP4 BIK to MP4

Convert to GIF, audio & web formats

Turn clips into shareable GIFs, extract audio, or re-encode for the web.

MP4 to MOV MP4 to WebM MP4 to 3G2 MP4 to GIF MOV to GIF MP4 to MP3

More than a converter

Real compression

CRF quality slider, codec choice (H.264/H.265/VP9/AV1), and frame rate, with a size estimate before you encode.

Subtitle burn-in

Bake SRT or VTT subtitles straight into the frames so they play anywhere, with no separate track.

No limits, no watermark

Any file size, fully offline, no watermark. A one-time $29, not a subscription or an online upload.

Just need a smaller file? Compress video on Mac

Related guides

The best video converter for Mac in 2026, 7 tools compared → How to convert MOV to MP4 on Mac, 3 free ways → How to convert MKV to MP4 on Mac → How to convert HEVC to MP4 on Mac → How to convert video with VLC on Mac → Extract the audio from a video → Coming from HandBrake? Picmal vs HandBrake compared →

What people are
saying about Picmal

"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."

Marynes, Picmal user
Marynes

"Everything works as expected - great app!"

Anthony Nguyen, Picmal user
Anthony Nguyen

"Great app! Simple and easy to use."

Beckett R, Picmal user
Beckett R

"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."

7107Labs, Picmal user
7107Labs

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"

River Sloane, Picmal user
River Sloane

"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini, Picmal user
Gianluca Savini

"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."

Rob H, Picmal user
Rob H

"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."

limboy, Picmal user
limboy

"Been enjoying the app! Thanks for the very handy utility."

@imnogeekAJ, Picmal user
@imnogeekAJ

"I f* love this app. Just so you know. Keep building!"

Alessandro Bonini, Picmal user
Alessandro Bonini

"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."

Marynes, Picmal user
Marynes

"Everything works as expected - great app!"

Anthony Nguyen, Picmal user
Anthony Nguyen

"Great app! Simple and easy to use."

Beckett R, Picmal user
Beckett R

"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."

7107Labs, Picmal user
7107Labs

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"

River Sloane, Picmal user
River Sloane

"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini, Picmal user
Gianluca Savini

"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."

Rob H, Picmal user
Rob H

"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."

limboy, Picmal user
limboy

"Been enjoying the app! Thanks for the very handy utility."

@imnogeekAJ, Picmal user
@imnogeekAJ

"I f* love this app. Just so you know. Keep building!"

Alessandro Bonini, Picmal user
Alessandro Bonini

Pay once and you're all set

Already own Picmal? Add more Macs

How many Macs?

$29

2 Macs is $10 more

  • Convert, compress and edit images, video, audio and PDFs

  • Everything runs on your Mac, nothing gets uploaded

  • Use it on 1 Mac

  • Command line tool, Raycast extension and watched folders

  • Free updates forever, no subscription

Get Picmal for $29

14-day refund, no questions asked.

More than 10 Macs? Email me.

Prices in USD, tax added at checkout, paid securely via Stripe.

How does the license work?

You pay once and keep it. No renewals, no subscriptions. Your license activates on the number of Macs you bought it for, and you can move it to another Mac whenever you want.

I bought Picmal and now I need more Macs. Can I upgrade?

Yes, and you only pay the difference. Going from 1 Mac to 2 is $10, 2 to 5 is $50, 5 to 10 is $60, and every other jump works the same way. Enter your license key here and the same key covers more Macs. The offer never expires, so starting small is never the wrong call.

What happens if I get a new Mac?

Open Picmal on your old Mac, go to Picmal → Register license to deactivate, then activate on the new one. Takes about ten seconds.

Do you offer student or country discounts?

Yes. I want Picmal to be affordable wherever you are. Students and educators get 40% off: verify your school email on the education page and the code lands in your inbox. If the price is steep for your country, checkout already adjusts it for you. If it still doesn't work, email support@picmal.app and tell me where you are, and I'll send a code.

Frequently Asked Questions

Something not covered here? Write to support@picmal.app

Which video formats can Picmal convert?

Picmal reads and writes MP4, MOV, AVI, MKV, WebM, M4V, MPG/MPEG, HEVC, FLV, WMV, 3GP, M2TS/MTS, VOB, TS and more, and can extract audio to MP3 or turn clips into GIFs. It uses H.264, H.265 (HEVC), VP9, and AV1.

Can Picmal compress videos, not just convert them?

Yes. Picmal exposes a CRF quality slider, encoding-speed presets, codec choice, and frame-rate control, and shows an estimated output size before you encode, so you can shrink a video to a target size with predictable quality.

Is there a file-size limit or watermark?

No. Unlike online converters, Picmal runs entirely on your Mac. No upload limits, no queues, no watermark on the output. Process files of any size, fully offline.

Can I batch convert a folder of videos?

Yes. Drag in multiple videos or a whole folder and Picmal converts them all in one pass, each with its own progress.

Can Picmal burn subtitles into a video?

Yes. Attach an SRT or VTT file and Picmal renders the subtitles directly into the frames, so they play on any device with no separate subtitle track.

Do my videos leave my Mac?

No. All conversion and compression happens locally. Picmal works completely offline. Your videos never touch a server.