Convert video on your Mac, any format to MP4

MOV, MKV, AVI, WebM and more. Picmal converts to MP4 (H.264/H.265), compresses with a quality slider, and batch-processes whole folders. Offline, no watermark, no file-size limit.

Buy for Mac Download

Convert any video to MP4

MP4 (H.264) plays on every device, browser, and editor. Pick your source format below.

MOV to MP4 MKV to MP4 AVI to MP4 WebM to MP4 WMV to MP4 FLV to MP4 M4V to MP4 TS to MP4 M2TS to MP4 3GP to MP4 VOB to MP4 MPG to MP4 HEVC to MP4 RM to MP4 RMVB to MP4 BIK to MP4

Convert to GIF, audio & web formats

Turn clips into shareable GIFs, extract audio, or re-encode for the web.

MP4 to MOV MP4 to WebM MP4 to 3G2 MP4 to GIF MOV to GIF MP4 to MP3

More than a converter

Real compression

CRF quality slider, codec choice (H.264/H.265/VP9/AV1), and frame rate, with a size estimate before you encode.

Subtitle burn-in

Bake SRT or VTT subtitles straight into the frames so they play anywhere, with no separate track.

No limits, no watermark

Any file size, fully offline, no watermark. A one-time $39, not a subscription or an online upload.

Just need a smaller file? Compress video on Mac

What people are
saying about Picmal

"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."

Marynes

"Everything works as expected - great app!"

Anthony Nguyen

"Great app! Simple and easy to use."

Beckett R

"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."

7107Labs

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"

River Sloane

"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini

"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."

Rob H

"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."

limboy

"Been enjoying the app! Thanks for the very handy utility."

@imnogeekAJ

"I f* love this app. Just so you know. Keep building!"

Alessandro Bonini

"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."

Marynes

"Everything works as expected - great app!"

Anthony Nguyen

"Great app! Simple and easy to use."

Beckett R

7107Labs

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"

River Sloane

"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini

Rob H

"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."

limboy

"Been enjoying the app! Thanks for the very handy utility."

@imnogeekAJ

"I f* love this app. Just so you know. Keep building!"

Alessandro Bonini

"I like the interface. I like the batch processing. I like the fact in the I can set default conversions. I like your program a lot."

Charles Willson

"I like the quality of the image processing. It also supports all the important image files. But it still needs some work regarding both the UI and the UX design of it."

Yiannis

"I love how Picmal's made compressing videos a frictionless, easy and straightforward."

George

"It's simple to use and does everything I need it to do. Hell, it does much more than I need and the developer keeps adding features :)"

Adam L

"I love the app! I use it 4-5 days a week for audio and image conversion as I tag and add missing album artwork to my library of 70,000 songs. After that is done, I would like to try it out with my Blu-ray collection on Plex. I truly appreciate the hard work that goes into creating and frequently updating an app such as this. All the best!"

Trevor

"The program is very simple and practical, and its options are clear."

Abadi

"I use Picmal to convert images. It works perfectly. I can just leave the Picmal window open on my desktop. Whenever I want to convert an image, I drag the file onto the window and click “convert”—and seconds later, the converted file is in the appropriate folder with the suffix “converted.” It couldn’t be easier or more hassle-free!"

Marie-Theres

"Thoughtful, polished, and constantly improving. Alberto genuinely listens to feedback, and it shows in Picmal. Easy 5 stars."

Daniel Hewitt

"I feel Picmal is one of the apps that I would categorize as essential. There are many features that distinguish the app from other web converters such as Folder Watching and Clipboard Optimization."

Joel

"Picmal is simple and fast but also integrates complex workloads if needed."

"I like the interface. I like the batch processing. I like the fact in the I can set default conversions. I like your program a lot."

Charles Willson

"I like the quality of the image processing. It also supports all the important image files. But it still needs some work regarding both the UI and the UX design of it."

Yiannis

"I love how Picmal's made compressing videos a frictionless, easy and straightforward."

George

"It's simple to use and does everything I need it to do. Hell, it does much more than I need and the developer keeps adding features :)"

Adam L

Trevor

"The program is very simple and practical, and its options are clear."

Abadi

Marie-Theres

"Thoughtful, polished, and constantly improving. Alberto genuinely listens to feedback, and it shows in Picmal. Easy 5 stars."

Daniel Hewitt

"I feel Picmal is one of the apps that I would categorize as essential. There are many features that distinguish the app from other web converters such as Folder Watching and Clipboard Optimization."

Joel

"Picmal is simple and fast but also integrates complex workloads if needed."

"Picmal is complete. The quality is good, and it does exactly what I need."

Gianfri

"Easy to use, automation & batch processing. AVIF & Webp support"

Sem

"I convert MP4s to MP3s almost every day. Picmal makes it stupidly simple, and I haven't touched a sketchy online converter since."

Rubens Nook YouTube Creator

"keep up the great work! Very cool tool you've built here."

J Koh

"Working on a presentation and had to convert and resize a lot of images. Picmal did them all in a flash."

Henry Halem

"Simple and powerful is a combination that is hard to get right. Picmal nails it! I find image presets particularly useful. Set it up and then just drag and drop to resize and convert."

Ian

"Me ha sosprendido la compresion que realiza el programa y si apreciar la calidad."

Carlos

"The easy going workflow"

Markus

"I just sent a few samples through to check everything, and I am very pleased with the results. Everything worked correctly and above all it was easy and not unduly complicated."

Andy Cockill

"Picmal is complete. The quality is good, and it does exactly what I need."

Gianfri

"Easy to use, automation & batch processing. AVIF & Webp support"

Sem

"I convert MP4s to MP3s almost every day. Picmal makes it stupidly simple, and I haven't touched a sketchy online converter since."

Rubens Nook YouTube Creator

"keep up the great work! Very cool tool you've built here."

J Koh

"Working on a presentation and had to convert and resize a lot of images. Picmal did them all in a flash."

Henry Halem

"Simple and powerful is a combination that is hard to get right. Picmal nails it! I find image presets particularly useful. Set it up and then just drag and drop to resize and convert."

Ian

"Me ha sosprendido la compresion que realiza el programa y si apreciar la calidad."

Carlos

"The easy going workflow"

Markus

"I just sent a few samples through to check everything, and I am very pleased with the results. Everything worked correctly and above all it was easy and not unduly complicated."

Andy Cockill

Pay once and you're all set

One purchase includes all updates. If you change your mind, you can ask for a refund within 14 days.

Picmal

$39 one-time

Every feature, no add-ons
Free updates forever
Use on 2 Macs
Command line tool, Raycast extension and watched folders
Updates land the day I ship them, with no App Store review wait

Get Picmal for $39

Picmal Pro

$69 one-time

Everything in Picmal
Use on 5 Macs
One license for a studio, a family, or a desk and a laptop

Get Picmal Pro for $69

Mac App Store

$39 one-time

All conversion and compression features, same engines, same quality
Free updates forever
Purchases, updates and refunds handled by Apple
Family Sharing, no license key
No command line tool, Raycast extension or watched folders. Compare the two builds

Get it on the App Store

Prices in USD. Any tax is added at checkout. Secure payment via Stripe.

How does the license work?

You pay once and keep it. No renewals, no subscriptions. Picmal activates on 2 Macs, Picmal Pro on 5, and you can move a license to another Mac whenever you want.

What is the difference between Picmal and Picmal Pro?

The app is identical, and so is the support: one person answers every email, and that person is me. Pro covers 5 Macs instead of 2.

I bought Picmal and now I need more Macs. Can I upgrade?

Yes, for $30. Email support@picmal.app and I'll send you the link, then your existing key covers 5 Macs. The offer never expires, so starting with the cheaper plan is never the wrong call.

Should I buy here or on the Mac App Store?

Same price, same engines, same quality. Apple handles the purchase, updates and refunds, and you get Family Sharing with no license key. Buying direct adds the command line tool, the Raycast extension, watched folders, camera EXIF on RAW conversions, and up to 5 Macs on one license. Here is the full comparison of the two builds.

What happens if I get a new Mac?

Open Picmal on your old Mac, go to Picmal → Register license to deactivate, then activate on the new one. Takes about ten seconds.

Do you offer student or country discounts?

Yes. I want Picmal to be affordable wherever you are. Students and educators get 40% off: verify your school email on the education page and the code lands in your inbox. If the price is steep for your country, checkout already adjusts it for you. If it still doesn't work, email support@picmal.app and tell me where you are, and I'll send a code.

Can I get a refund?

14 days, no questions asked. Email support@picmal.app. App Store purchases go through Apple instead.

Frequently Asked Questions

Something not covered here? Write to support@picmal.app

Which video formats can Picmal convert?

Picmal reads and writes MP4, MOV, AVI, MKV, WebM, M4V, MPG/MPEG, HEVC, FLV, WMV, 3GP, M2TS/MTS, VOB, TS and more, and can extract audio to MP3 or turn clips into GIFs. It uses H.264, H.265 (HEVC), VP9, and AV1.

Can Picmal compress videos, not just convert them?

Yes. Picmal exposes a CRF quality slider, encoding-speed presets, codec choice, and frame-rate control, and shows an estimated output size before you encode, so you can shrink a video to a target size with predictable quality.

Is there a file-size limit or watermark?

No. Unlike online converters, Picmal runs entirely on your Mac. No upload limits, no queues, no watermark on the output. Process files of any size, fully offline.

Can I batch convert a folder of videos?

Yes. Drag in multiple videos or a whole folder and Picmal converts them all in one pass, each with its own progress.

Can Picmal burn subtitles into a video?

Yes. Attach an SRT or VTT file and Picmal renders the subtitles directly into the frames, so they play on any device with no separate subtitle track.

Do my videos leave my Mac?

No. All conversion and compression happens locally. Picmal works completely offline. Your videos never touch a server.