About
A file converter, built by one person who got tired of the bad ones.
Picmal is a native Mac app for converting and compressing images, videos, and audio in bulk. It works offline, needs no account, and never uploads your files anywhere.
Why I built this
I built Picmal because I couldn't find a file converter I actually liked.
Every option I tried had the same problems: outdated, clunky interfaces. Terminal-only tools when I just wanted something I could see and click. Online services that expected me to upload private media files to some external server. And no batch conversion anywhere.
So I built the thing I wanted to use.
Who's behind it
I build tools that try to respect the people using them — small, private, and deliberate. Nothing overdesigned or cluttered. Just software that works and doesn't feel like it was made by a committee.
Outside of building, I take photos, travel, read, and walk a lot. That stuff probably matters more than it sounds like it should. It's where most of my ideas about what good software feels like come from. I also write the guides on this site about media formats and Mac workflows.
Four principles
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Simple by default
No setup, no technical knowledge required. You open it and start converting. That's it.
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Opinionated advanced mode
The options that matter are already configured. The goal was never to expose every knob — it was to make the right choice for you by default.
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Native to macOS
It looks and feels like an Apple app because it was built to. It lives where your other apps live and works the same way.
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Local and private
Your files stay on your machine. Always.
The details
- Price
- $15.99, once. Updates included.
- Runs on
- Apple Silicon & Intel Macs
- Sold via
- Lemon Squeezy, here on picmal.app
- Contact
- support@picmal.app
For logos, screenshots, and brand assets, see the press kit.