Add a watermark to your videos on Mac

Stamp a logo or PNG overlay onto any video as it encodes. Set the position, margin and opacity, save it as a preset, and batch a whole folder at once. Offline, no upload.

Get Picmal for $29 Try free for 7 days

Trusted by 700+ Mac users

$29 once, updates included. No account, no subscription, works offline. Need 2, 5 or 10 Macs?

Watermark a video in 3 steps

  1. 1

    Drop your video

    Drag in one clip or a whole folder of videos.

  2. 2

    Add your watermark

    Pick a logo or PNG, set the position on the grid, margin and opacity.

  3. 3

    Convert

    Click Convert and Picmal burns the watermark into every frame.

Your logo, burned into every frame

Your logo, any corner

Drop in a PNG and place it with a 3x3 grid, any corner, edge or the center, with margin and opacity you control.

Consistent across sizes

Scale the watermark as a percentage of the video height, so one preset looks the same on small and large clips.

Presets and batch

Save multiple watermark presets and stamp a whole folder of clips in one pass, each saved as its own file.

Burned in, on your Mac

The mark is baked into the frames as it encodes, and the encode happens on your Mac.

From the people
who use it

"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."

Rob H, Picmal user
Rob H

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"

River Sloane, Picmal user
River Sloane

"I use Picmal to convert images. It works perfectly. I can just leave the Picmal window open on my desktop. Whenever I want to convert an image, I drag the file onto the window and click “convert”—and seconds later, the converted file is in the appropriate folder with the suffix “converted.” It couldn’t be easier or more hassle-free!"

Marie-Theres, Picmal user
Marie-Theres

"Working on a presentation and had to convert and resize a lot of images. Picmal did them all in a flash."

Henry Halem, Picmal user
Henry Halem

"I feel Picmal is one of the apps that I would categorize as essential. There are many features that distinguish the app from other web converters such as Folder Watching and Clipboard Optimization."

Joel, Picmal user
Joel

"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."

Marynes, Picmal user
Marynes

"Everything works as expected - great app!"

Anthony Nguyen, Picmal user
Anthony Nguyen

"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini, Picmal user
Gianluca Savini

"I f* love this app. Just so you know. Keep building!"

Alessandro Bonini, Picmal user
Alessandro Bonini

"I like the interface. I like the batch processing. I like the fact in the I can set default conversions. I like your program a lot."

Charles Willson, Picmal user
Charles Willson

"I like the quality of the image processing. It also supports all the important image files. But it still needs some work regarding both the UI and the UX design of it."

Yiannis, Picmal user
Yiannis

"I love how Picmal's made compressing videos a frictionless, easy and straightforward."

George, Picmal user
George

"It's simple to use and does everything I need it to do. Hell, it does much more than I need and the developer keeps adding features :)"

Adam L, Picmal user
Adam L

"I love the app! I use it 4-5 days a week for audio and image conversion as I tag and add missing album artwork to my library of 70,000 songs. After that is done, I would like to try it out with my Blu-ray collection on Plex. I truly appreciate the hard work that goes into creating and frequently updating an app such as this. All the best!"

Trevor, Picmal user
Trevor

"The program is very simple and practical, and its options are clear."

Abadi, Picmal user
Abadi

"Thoughtful, polished, and constantly improving. Alberto genuinely listens to feedback, and it shows in Picmal. Easy 5 stars."

Daniel Hewitt, Picmal user
Daniel Hewitt

"Picmal is simple and fast but also integrates complex workloads if needed."

Aj, Picmal user
Aj

"Picmal is complete. The quality is good, and it does exactly what I need."

Gianfri, Picmal user
Gianfri

"Easy to use, automation & batch processing. AVIF & Webp support"

Sem, Picmal user
Sem

"keep up the great work! Very cool tool you've built here."

J Koh, Picmal user
J Koh

"Simple and powerful is a combination that is hard to get right. Picmal nails it! I find image presets particularly useful. Set it up and then just drag and drop to resize and convert."

Ian, Picmal user
Ian

"Me ha sosprendido la compresion que realiza el programa y si apreciar la calidad."

Carlos, Picmal user
Carlos

"The easy going workflow"

Markus, Picmal user
Markus

"I just sent a few samples through to check everything, and I am very pleased with the results. Everything worked correctly and above all it was easy and not unduly complicated."

Andy Cockill, Picmal user
Andy Cockill

Pay once and you're all set

Already own Picmal? Add more Macs

How many Macs?

$29

2 Macs is $10 more

  • Convert, compress and edit images, video, audio and PDFs

  • Everything runs on your Mac, nothing gets uploaded

  • Use it on 1 Mac

  • Command line tool, Raycast extension and watched folders

  • Free updates forever, no subscription

Get Picmal for $29 Try free for 7 days

14-day refund after you buy, no questions asked. Needs macOS 15 or later.

More than 10 Macs? Email me.

How does the license work?

You pay once and keep it. No renewals, no subscriptions. Your license activates on the number of Macs you bought it for, and you can move it to another Mac whenever you want. Prices are in USD, tax is added at checkout, and you pay through Stripe.

I bought Picmal and now I need more Macs. Can I upgrade?

Yes, and you only pay the difference. Going from 1 Mac to 2 is $10, 2 to 5 is $50, 5 to 10 is $60, and every other jump works the same way. Enter your license key here and the same key covers more Macs. The offer never expires, so starting small is never the wrong call.

What happens if I get a new Mac?

Open Picmal on your old Mac, go to Picmal → Register license to deactivate, then activate on the new one. Takes about ten seconds.

Do you offer student or country discounts?

Yes. I want Picmal to be affordable wherever you are. Students and educators get 40% off: verify your school email on the education page and the code lands in your inbox. If the price is steep for your country, checkout already adjusts it for you. If it still doesn't work, email support@picmal.app and tell me where you are, and I'll send a code.

Frequently asked questions

Something not covered here? Write to support@picmal.app

How do I add a watermark to a video on my Mac?

Drop the video into Picmal, turn on the watermark and pick a logo or PNG to overlay, set where it sits and how strong it is, then click Convert. Picmal burns the watermark into the video as it encodes.

Can I use my own logo or a PNG as the watermark?

Yes. Point Picmal at any PNG, a transparent logo works best so only your mark shows and the video stays visible behind it. Picmal scales and places it onto every frame as it encodes.

Can I choose where the watermark goes and how visible it is?

Yes. Place the watermark using a 3x3 grid, so any corner, edge or the center, then dial in the margin from the edge and the opacity. Drop the opacity for a subtle mark or push it up for a bold, obvious stamp.

Can I watermark a whole batch of clips at once?

Yes. Drag in several clips or an entire folder and Picmal stamps the same watermark onto all of them in one pass, each saved as its own file. Save a preset and reuse it whenever you need it.

Is the watermark burned into the video permanently?

Yes. The watermark is baked into the frames as Picmal encodes, so it travels with the video wherever it goes and can't be toggled off by whoever watches it. Keep your original clip if you ever need a clean version.

How do I keep the watermark consistent across different video sizes?

Use scale to watermark, which sizes the mark as a percentage of the video height. One preset then looks the same on a small clip and a big one, so your branding stays consistent across a whole batch.

Are my videos uploaded anywhere?

No. Picmal encodes the video on your Mac, watermark and all. Nothing is uploaded.