Remove metadata from your photos on Mac
Strip the EXIF and GPS location out of your photos before you share them. Wipe everything, keep only the essentials, or choose exactly what stays. Batch a whole folder, offline, no upload.
$29 once, updates included. No account, no subscription, works offline. Need 2, 5 or 10 Macs?
Remove metadata in 3 steps
- 1
Drop your photos
Drag in one photo or a whole folder.
- 2
Pick what to strip
Strip all metadata, keep the essentials, or choose which categories stay.
- 3
Save
Click and Picmal writes a clean copy of each photo.
What Picmal strips, and what it keeps
Kill the location
Drop the GPS coordinates so a photo stops telling everyone where it was taken.
Choose what stays
Strip all, keep essentials, or pick per category: location, camera, date, copyright, color profile and more.
Keep your credit
Stamp copyright and author into the file while everything else gets wiped.
Stays on your Mac
Stripping a photo's location on someone else's server would defeat the point. Picmal does it on your Mac.
From the people
who use it
"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."
"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"
"I use Picmal to convert images. It works perfectly. I can just leave the Picmal window open on my desktop. Whenever I want to convert an image, I drag the file onto the window and click “convert”—and seconds later, the converted file is in the appropriate folder with the suffix “converted.” It couldn’t be easier or more hassle-free!"
"Working on a presentation and had to convert and resize a lot of images. Picmal did them all in a flash."
"I feel Picmal is one of the apps that I would categorize as essential. There are many features that distinguish the app from other web converters such as Folder Watching and Clipboard Optimization."
"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."
"Everything works as expected - great app!"
"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."
"I f* love this app. Just so you know. Keep building!"
"I like the interface. I like the batch processing. I like the fact in the I can set default conversions. I like your program a lot."
"I like the quality of the image processing. It also supports all the important image files. But it still needs some work regarding both the UI and the UX design of it."
"I love how Picmal's made compressing videos a frictionless, easy and straightforward."
"It's simple to use and does everything I need it to do. Hell, it does much more than I need and the developer keeps adding features :)"
"I love the app! I use it 4-5 days a week for audio and image conversion as I tag and add missing album artwork to my library of 70,000 songs. After that is done, I would like to try it out with my Blu-ray collection on Plex. I truly appreciate the hard work that goes into creating and frequently updating an app such as this. All the best!"
"The program is very simple and practical, and its options are clear."
"Thoughtful, polished, and constantly improving. Alberto genuinely listens to feedback, and it shows in Picmal. Easy 5 stars."
"Picmal is simple and fast but also integrates complex workloads if needed."
"Picmal is complete. The quality is good, and it does exactly what I need."
"Easy to use, automation & batch processing. AVIF & Webp support"
"keep up the great work! Very cool tool you've built here."
"Simple and powerful is a combination that is hard to get right. Picmal nails it! I find image presets particularly useful. Set it up and then just drag and drop to resize and convert."
"Me ha sosprendido la compresion que realiza el programa y si apreciar la calidad."
"The easy going workflow"
"I just sent a few samples through to check everything, and I am very pleased with the results. Everything worked correctly and above all it was easy and not unduly complicated."
Pay once and you're all set
Already own Picmal? Add more Macs
How many Macs?
2 Macs is $10 more
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Convert, compress and edit images, video, audio and PDFs
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Everything runs on your Mac, nothing gets uploaded
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Use it on 1 Mac
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Command line tool, Raycast extension and watched folders
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Free updates forever, no subscription
14-day refund after you buy, no questions asked. Needs macOS 15 or later.
More than 10 Macs? Email me.
How does the license work?
You pay once and keep it. No renewals, no subscriptions. Your license activates on the number of Macs you bought it for, and you can move it to another Mac whenever you want. Prices are in USD, tax is added at checkout, and you pay through Stripe.
I bought Picmal and now I need more Macs. Can I upgrade?
Yes, and you only pay the difference. Going from 1 Mac to 2 is $10, 2 to 5 is $50, 5 to 10 is $60, and every other jump works the same way. Enter your license key here and the same key covers more Macs. The offer never expires, so starting small is never the wrong call.
What happens if I get a new Mac?
Open Picmal on your old Mac, go to Picmal → Register license to deactivate, then activate on the new one. Takes about ten seconds.
Do you offer student or country discounts?
Yes. I want Picmal to be affordable wherever you are. Students and educators get 40% off: verify your school email on the education page and the code lands in your inbox. If the price is steep for your country, checkout already adjusts it for you. If it still doesn't work, email support@picmal.app and tell me where you are, and I'll send a code.
Frequently asked questions
Something not covered here? Write to support@picmal.app
What metadata gets removed from a photo?
Everything a photo carries about how and where it was made: GPS location, camera and lens, exposure settings, date and time, serial numbers, copyright and author, color profile, orientation, and the embedded thumbnail. Strip all of it, keep the essentials only, or pick exactly which categories stay.
How do I remove GPS and location data from my photos?
Turn off the Location category and Picmal drops the GPS coordinates while it writes the file, so the photo no longer says where it was taken. You can strip location on its own and leave the rest, or wipe everything at once.
Can I keep the copyright and author but strip the rest?
Yes. Picmal can stamp copyright and author into the EXIF, IPTC and XMP fields even while it removes everything else, so a photo you share carries your credit and nothing else.
Does removing metadata change the image itself?
No. Metadata is just the data attached to the file, not the pixels. Stripping it leaves the picture untouched. You can check before and after in the metadata panel, which shows the original and the result side by side.
Does it work with iPhone photos and HEIC files?
Yes. Drop in HEIC photos straight from your iPhone, or JPG, PNG and more. Picmal strips the metadata as it converts or compresses, so your iPhone shots stop carrying their location and camera details.
Can I clean the metadata from a whole batch of photos at once?
Yes. Drag in a whole folder and Picmal applies the same metadata settings to every photo in one pass, each saved as its own clean file.
Are my photos uploaded anywhere?
No. Everything happens locally on your Mac. No uploads, no per-file limits, nothing leaves your machine, unlike the sketchy websites you'd otherwise paste private photos into.