What's new in v1.7.9

Remove metadata from your photos on Mac

Strip the EXIF and GPS location out of your photos before you share them. Wipe everything, keep only the essentials, or choose exactly what stays. Batch a whole folder, offline, no upload.

Buy for Mac Download

Remove metadata in 3 steps

1

Drop your photos

Drag in one photo or a whole folder.

2

Pick what to strip

Strip all metadata, keep the essentials, or choose which categories stay.

3

Save

Click and Picmal writes clean copies. It all runs on your Mac.

What Picmal strips, and what it keeps

Kill the location

Drop the GPS coordinates so a photo stops telling everyone where it was taken.

Choose what stays

Strip all, keep essentials, or pick per category: location, camera, date, copyright, color profile and more.

Keep your credit

Stamp copyright and author into the file while everything else gets wiped.

Stays on your Mac

No uploads, no per-file limits, nothing leaves your machine. Just drag, click, done.

Need to convert or compress images too? See the image converter

What people are
saying about Picmal

" Clean and easy to use . Perfect for quickly converting images without unnecessary extras."

Marynes, Picmal user
Marynes

"Everything works as expected - great app! "

Anthony Nguyen, Picmal user
Anthony Nguyen

"Great app! Simple and easy to use ."

Beckett R, Picmal user
Beckett R

"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."

7107Labs, Picmal user
7107Labs

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless . Worth the money to avoid the hassle for sure!"

River Sloane, Picmal user
River Sloane

"Picmal is an excellent way to manage file conversion and compression jobs of any size. There are other apps that accomplish something similar, but the simplicity and speed with which you can manage batch conversion and compression with Picmal sets it apart and makes it worth checking out."

MacStories

"You did a great job here! I like how easy Picmal is to use , and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini, Picmal user
Gianluca Savini

"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy . My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do). "

Rob H, Picmal user
Rob H

"I really like these kinds of tools: simple interface, focused functions , one-time purchase, and continuous updates."

limboy, Picmal user
limboy

"Been enjoying the app! Thanks for the very handy utility ."

@imnogeekAJ, Picmal user
@imnogeekAJ

"I f* love this app . Just so you know. Keep building!"

Alessandro Bonini, Picmal user
Alessandro Bonini

"I like the interface. I like the batch processing . I like the fact in the I can set default conversions. I like your program a lot."

Charles Willson, Picmal user
Charles Willson

"I like the quality of the image processing . It also supports all the important image files. But it still needs some work regarding both the UI and the UX design of it."

Yiannis, Picmal user
Yiannis

"I love how Picmal's made compressing videos a frictionless, easy and straightforward ."

George, Picmal user
George

"It's simple to use and does everything I need it to do . Hell, it does much more than I need and the developer keeps adding features :) "

Adam L, Picmal user
Adam L

" I love the app! I use it 4-5 days a week for audio and image conversion as I tag and add missing album artwork to my library of 70,000 songs. After that is done, I would like to try it out with my Blu-ray collection on Plex. I truly appreciate the hard work that goes into creating and frequently updating an app such as this. All the best!"

Trevor, Picmal user
Trevor

"The program is very simple and practical , and its options are clear."

Abadi, Picmal user
Abadi

"I use Picmal to convert images. It works perfectly . I can just leave the Picmal window open on my desktop. Whenever I want to convert an image, I drag the file onto the window and click “convert”—and seconds later, the converted file is in the appropriate folder with the suffix “converted.” It couldn’t be easier or more hassle-free!"

Marie-Theres, Picmal user
Marie-Theres

" Thoughtful, polished, and constantly improving . Alberto genuinely listens to feedback, and it shows in Picmal. Easy 5 stars."

Daniel Hewitt, Picmal user
Daniel Hewitt

"I feel Picmal is one of the apps that I would categorize as essential . There are many features that distinguish the app from other web converters such as Folder Watching and Clipboard Optimization."

Joel, Picmal user
Joel

"Picmal is simple and fast but also integrates complex workloads if needed."

Aj, Picmal user
Aj

"Picmal is complete. The quality is good, and it does exactly what I need ."

Gianfri, Picmal user
Gianfri

"Easy to use, automation & batch processing . AVIF & Webp support"

Sem, Picmal user
Sem

"I convert MP4s to MP3s almost every day. Picmal makes it stupidly simple , and I haven't touched a sketchy online converter since."

Rubens Nook, Picmal user
Rubens Nook YouTube Creator

"keep up the great work! Very cool tool you've built here."

J Koh, Picmal user
J Koh

"Working on a presentation and had to convert and resize a lot of images. Picmal did them all in a flash ."

Henry Halem, Picmal user
Henry Halem

" Simple and powerful is a combination that is hard to get right. Picmal nails it! I find image presets particularly useful. Set it up and then just drag and drop to resize and convert."

Ian, Picmal user
Ian

"Me ha sosprendido la compresion que realiza el programa y si apreciar la calidad."

Carlos, Picmal user
Carlos

"The easy going workflow "

Markus, Picmal user
Markus

Pay once and you're all set

One purchase includes all updates. If you change your mind, you can ask for a refund within 14 days.

Select number of devices

$15.99 / once
  • 1 device

    (1 seat)

  • Convert & compress images, videos, audio

  • Batch processing for multiple files

  • Tools like merging audios/PDFs, and organising pages.

  • Works offline, no data leaves your Mac

  • Free updates included

Purchase for Mac

Prices in USD. VAT may apply. Secure payment via Stripe.

How does the license work?

You pay once and keep it. No renewals, no subscriptions. The license activates on one Mac at a time, but you can move it between machines whenever you want.

How many devices can I use Picmal on?

Depends on the tier you pick: 1, 2, 3, or 5 Macs. You can swap between machines anytime.

What happens if I get a new Mac?

Open Picmal on your old Mac, go to Picmal → Register license to deactivate, then activate on the new one. Takes about ten seconds.

Can I get a refund?

14 days, no questions asked. Email support@picmal.app.

Frequently Asked Questions

Something not covered here? Write to support@picmal.app

What metadata gets removed from a photo?

Everything a photo carries about how and where it was made: GPS location, camera and lens, exposure settings, date and time, serial numbers, copyright and author, color profile, orientation, and the embedded thumbnail. Strip all of it, keep the essentials only, or pick exactly which categories stay.

How do I remove GPS and location data from my photos?

Turn off the Location category and Picmal drops the GPS coordinates while it writes the file, so the photo no longer says where it was taken. You can strip location on its own and leave the rest, or wipe everything at once.

Can I keep the copyright and author but strip the rest?

Yes. Picmal can stamp copyright and author into the EXIF, IPTC and XMP fields even while it removes everything else, so a photo you share carries your credit and nothing else.

Does removing metadata change the image itself?

No. Metadata is just the data attached to the file, not the pixels. Stripping it leaves the picture untouched. You can check before and after in the metadata panel, which shows the original and the result side by side.

Does it work with iPhone photos and HEIC files?

Yes. Drop in HEIC photos straight from your iPhone, or JPG, PNG and more. Picmal strips the metadata as it converts or compresses, so your iPhone shots stop carrying their location and camera details.

Can I clean the metadata from a whole batch of photos at once?

Yes. Drag in a whole folder and Picmal applies the same metadata settings to every photo in one pass, each saved as its own clean file.

Are my photos uploaded anywhere?

No. Everything happens locally on your Mac. No uploads, no per-file limits, nothing leaves your machine, unlike the sketchy websites you'd otherwise paste private photos into. It's a one-time $15.99, not a subscription.